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To care for our animals by balancing production and profitability while protecting natural resources (air, land, and water) and providing a comfortable living for our family and employees. Specifically:

• Provide superior Holstein genetics to worldwide markets.
• Utilize and experiment with profitable and environmentally-sound technologies for plants and animals.
• Maintain an economically-viable business unit with future potential.
• Produce high quality milk and receive maximum returns with minimal inputs.
• Participate in local community activities & represent the ag industry to urban/city residents.