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About us

2 Rivers Bicycle & Outdoor is a locally owned Trek Bicycle retailer.  We have two locations, one in Fort Atkinson WI and the other in Watertown WI.  The Fort Atkinson location opened in 2010 and Watertown in 2013.  A majority of our customers are families and recreational riders looking to enjoy all the benefits that bicycling brings.   Many of our customers are new or just re-discovering the fun of biking again.

We also have dedicated sales specialist for the mountain and road bike enthusiast.  Our sales specialist love helping new customers into the sport.  No bike snobs here, just a great team of people who know their products and are ready to help. Our slogan "Be Active, Be Fit, Inspire Others", embodies what our staff believes in.  

We also have group bike rides and runs Mon-Sat for all levels.  See website for details.

We also actively take Trade-in bikes and we have a great trade-in program.  We service and repair all brands and provide help to any customers biking needs, not just Trek bikes.

During the Spring, Summer and Fall, our Fort Atkinson store has a great canoe and kayaking rental program.  We do 200-300 trips per year with people traveling from all over to enjoy the excursions.  Both our locations have fitness classes, that include indoor cycling (e.g. spinning), yoga and other classes.  In the winter months, we also have cross-country ski and snowshoe rentals. We are a bike shop and a whole lot more.

Being in the bicycle industry also requires a level of help advocacy and giving back.  2 Rivers is a strong partner in the development of safe roads, bike trails, and mountain bike trails.  Many of the local projects that are improving the safety, awareness, and availability for biking have the 2 Rivers team involved 365 days a year.