• Chamber of Commerce
  • Main Street Program
  • Watertown Tourism Committee

Main Street Program Events

Art on Main

The Watertown Main Street Program and the Watertown Arts Council are work together to create the Art on Main banner project. The addition of beautiful artwork on Main Street adds a new dimension and interest to Main Street. These one-of-a-kind banners will be hung from the lamp posts on Main Street throughout the summer.

A walking tour guide will be available in late spring from the Watertown Area Chamber of Commerce/Main Street office located at 519 E. Main Street. The brochure will show the banners with a brief description of the artwork, the name of the artist, and project sponsors. In addition, there is a ballot in the walking tour guide which will allow you to vote for your favorites. There are 2 divisions, Adult and Youth. There are 4 winners in each division. Completed ballots may be dropped off at the Watertown Area Chamber of Commerce office, 519 E Main Street or at Wepco Printing, 108 S 6th Street.

The banners will be sold at auction in October at the Lyons Irish Pub. The proceeds of the auction will be used to continue the “Art On Main” project in the future.


Farmers Market

Join us Tuesdays to enjoy the sights, scents and sounds of our farmers market.

The Tuesday Watertown Farmers' Market, established in 1860, is located in beautiful Riverside Park. This large market offers a fun, family-friendly atmosphere sure to please any market shopper. It provides a source for fresh, seasonal foods along with a nice complement of handmade crafts and home-based business items.

The Tuesday market will be held rain or shine Tuesdays, May - Nov from 7am - noon - with select vendors remaining until 1pm for those wishing to shop over the lunch hour.

Located in the large parking lot of Riverside Park off Labaree St; ample parking is available for market customers.


Rock The River

Each June, the Main Street Program hosts a family-friendly Rock the River event that is held in the N. First Street parking lot in beautiful downtown Watertown. This special Friday night includes activities in the N. First Street parking lot, a dinner promotion in the downtown area, and an outdoor family-friendly movie shown on a jumbo inflatable screen. 


Pumpkin Palooza

Join the Watertown Main Street Program as it celebrates Pumpkin Palooza all throughout downtown Watertown every year on trick-or-treating Saturday, from 10am until 7:30pm. A variety of crafts and activities are available being for people of all ages to enjoy. Highlights for the day include Halloween-themed sidewalk games, trick-or-treating on Main Street from 1-3pm, and the traditional costume parade at 3pm. City-wide trick-or-treating will run from 4-7pm that evening followed by the Pumpkin Lighting Ceremony at the Watertown Public Library at 7pm.

As part of Pumpkin Palooza, community members are encouraged to bring pre-carved pumpkins to the library on this day starting at 10am for display in the Pumpkin Lighting Ceremony. Community members are also invited to take part in a scarecrow decorating contest where the scarecrows will be displayed on lamp posts along Main Street.

Other activities planned for Pumpkin Palooza include a craft market, a guided walking tour of the historical homes on N. Washington Street, cookie decorating, “spooky” story time, face painting, fall photo fun with props at the Main Street Plaza, and more. 

“We are very excited about the number of events and activities we have planned this year for Pumpkin Palooza,” said Melissa Lampe, Main Street Program director. “Highlights are sure to be the new downtown trick-or-treat event and the many new sidewalk games that our merchants are organizing. We also are looking forward to seeing all the scarecrows along Main Street.”

To view the full Pumpkin Palooza event schedule or to download a copy of the Scarecrow Contest form, please visit downtownwatertown.org and click on event calendar or search Pumpkin Palooza on Facebook. 


WOW (Women's Only Weekend)

Each November during deer hunter widow weekend, join us for a special Women’s Only Weekend.  We invite you to kick up your heels, to enjoy live music, to learn the latest trends in fashion and home décor. It’s a time to savor that glass of wine with your favorite chocolate or cheese, to indulge in a margarita, to pamper yourself with a massage and manicure, and to attend demonstrations on fashion pairings and home staging all while reveling in significant savings – at your own pace! There are specials and activities for the entire weekend with things kicking off with a limited number of free Swag Bags Friday night.  You don't want to miss this fun women's only weekend!


Watertown Santa House

The holiday season wouldn't be complete without a visit to Santa in his new house!  In 2016, the community came together to raise money for a brand new Santa house.  Congratulations goes out to the Watertown Main Street Programming for winning the Wisconsin Main Street "Most Creative Fundraising" project.

For more detailed information on downtown Main Street Program events, please click here to be directed to their website.