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Pictured above: Owner Daphne Holterman
Rosy-Lane Holsteins' farm has been in Watertown for 52 years. Lloyd and Daphne have been owners for 36 years after they took it over from Lloyd’s parents, Lloyd A. and Rosemarie. Rosy-Lane sells milk to be made into cheese as well as selling meat and holstein genetics world-wide. In addition, Rosy-Lane Holsteins hosts approximately 100 farm tours a year. Daphne notes, "It's important for farmers to show consumers what we do and why we do it. People want to know where their food comes from, and we think they should. Today, people want to connect with the land and they often do that through their food."
Rosy-Lane Holsteins LLC's vision is: Great people. Great cows. Great returns. (It’s no accident that Great people comes first.)
Rosy-Lane Holsteins LLC's mission is to care for our animals by balancing production and profitability, while protecting natural resources (air, land and water) and providing a comfortable living for our family and employees. Specifically, they provide superior Holstein genetics to worldwide markets; utilize and experiment with profitable and environmentally sound technologies for plants and animals; maintain an economically viable business unit with future potential; and produce high-quality milk and receive maximum returns with minimal inputs.
Essentially, everything Rosy-Lane Holsteins does is cow and calf-centric and that is the core value of their business. Preventative health of their animals is key to their operations. Animal health data is closely monitored and tracked on computers from the number of steps each cow takes a day to when her hooves were last trimmed.
At Rosy-Lane Holsteins, one of their goals is to breed a healthier cow and give them high quality feed and bedding. The healthiest cow is one that lives longer and produces milk that is “value added”. Rosy-Lane’s cows produce milk that makes 10% more cheese than an average Wisconsin cow. There are two key factors in their breeding of a healthier cow; one is keeping them on clean bedding made of sand, and the second factor is their food. The Rosy-Lane team works in concert with the land and grow crops best suited for their field to in turn feed to their cows. Rosy-Lane Holsteins' cows eat a balanced diet just like a super athlete! The corn and alfalfa are harvested at just the right time, stored in giant zip lock bags or covered bunkers, and mixed up like a tossed salad with vitamins, minerals and whey.
Finally, they have an intense focus on breeding. Lloyd spends much of his time combing the genetic pool for the best Holstein genes around the world.
Did you know that at Rosy-Lane, it takes less than three minutes for the milk to go from the cow to the truck? This ensures the highest quality and coldest milk, which makes the best cheese! The cheese is made at Saputo in Waupun and some of the favorites are the Black Creek Cheddar, Treasure Cave Blue Cheese and the Frigo Cheeseheads String Cheese.
Daphne loves meeting other members of the chamber and being on committees, and has developed many great relationships through these various committees. Daphne feels that the Commerce & Education committee is good and that they affected a fair amount of change over the years. Overall, she loves Wake Up Watertown and her favorite program is Leadership Watertown. Daphne feels that a chamber is a big job to run and therefore is very important to have large board.