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The National Trust Main Street Center is a program of the National Trust for Historic Preservation. In the 1970s, the National Trust developed “the Main Street approach” to commercial district revitalization, which combines historic preservation with economic development to restore prosperity and vitality to downtowns and neighborhood business districts. There are over 1,200 active Main Street programs nationwide.
The Main Street Program came to Wisconsin in1988 and is part of the Wisconsin Economic Development Corporation.
Over 50 communities have been involved, 36 still active
To be selected as a Main Street Community, there is an extensive application process, competition for selection based on financial capacity, both public and private sector commitment, need, historic identity
Watertown became a Main Street Community in September 2000
Why is your downtown important?