• Chamber of Commerce
  • Main Street Program
  • Watertown Tourism Committee

Watertown Main Street Program

What is the Main Street Program?


The National Trust Main Street Center is a program of the National Trust for Historic Preservation. In the 1970s, the National Trust developed “the Main Street approach” to commercial district revitalization, which combines historic preservation with economic development to restore prosperity and vitality to downtowns and neighborhood business districts. There are over 1,200 active Main Street programs nationwide.


The Main Street Program came to Wisconsin in1988 and is part of the Wisconsin Economic Development Corporation.

Over 50 communities have been involved, 36 still active

To be selected as a Main Street Community, there is an extensive application process, competition for selection based on financial capacity, both public and private sector commitment, need, historic identity

Watertown became a Main Street Community in September 2000


Why is your downtown important?

  1.  Business hub - represents significant portion of tax base and a mix of public and private investment
  2.  Reflection of community-historic core of community provides a sense of community and place
  3. It is a symbol of shared experience and common memory. It is the heart and soul of our community.


 4-point approach

  • Organization-fund raising, volunteer development, PR
  • Promotion, tourism, retail events, special events, image
  • Design, historic preservation, building improvements, public improvements, visual merchandising
  • Economic Restructuring- market analysis, business development; retention, expansion, recruitment

Facade Grant Application

click here


Sign Grant Application

click here