• Chamber of Commerce
  • Main Street Program
  • Watertown Tourism Committee

Economic / Business Development

Watertown is a city built by generations of families who share a common desire in striving to maintain a strong and close-knit community. This desire to maintain a vibrant community stems from the ideal location which Watertown is situated. Settled at a quiet and convenient ten mile distance from Interstate 94, residents have quick access to Wisconsin’s two largest cities Madison and Milwaukee. Both of these cities are located approximately forty-five miles east and west of Watertown.

At this location, residents of Watertown can enjoy all the excitement of the larger metropolis while still preserving the luxury of having a safe, family-oriented hometown with a wealth of communal support. Beyond Watertown’s strategic position, there is much to be noted within the city limits. The natural landscape holds all the allure for Watertown. The Rock River winds its way twice through this eleven square mile city, and touches of glaciations can be seen in the streaming hills throughout the city. This landscape provides for many parks and outdoor activities throughout the city.

Watertown’s historic downtown is another main attraction. With downtown preservation and revitalization efforts supported by the local community, the unique Main Street is an ideal location for hometown business. Watertown’s Main Street is picturesque and very conveniently set-up, with locations offering ample parking and direct walkways.

Youth are another important cornerstone of Watertown. The city offers an abundance of recreational opportunities throughout the year. Watertown’s abundant park system is sure to impress visitors with 22 parks covering over 263 acres. Wooded walking trails, 18-hole Frisbee golf course, skate park, fishing areas, lighted tennis courts, basketball courts, volleyball courts, ice skating, cross country skiing, and playgrounds are among the many amenities offered. Riverside Park, one of the largest in Watertown, has an ever popular community-built children’s playground, in addition to scenic picnic sites along the Rock River. The park also hosts Riverfest, an outdoor music festival held in August, and Watertown’s long-standing Tuesday farmers’ market held May – November.

Watertown features an exceptional school system. Thanks to the safe environment, Watertown is a place where youth can build up their independence through the vast recreational opportunities, and enjoy the city on their own.

The City of Watertown provides all the allure of a small town with the accessibility to the exciting atmosphere of the larger cities. Watertown is livable for all ages, families, the senior community and young adults alike can all find a place here.


Why Watertown?

Watertown is home to many internationally and nationally headquarted businesses. These businesses enjoy the benefits of Watertown's location and amenities, including:

  • A strategic geographic location
  • An abundant, productive workforce
  • A lower cost of doing business
  • A superior education system
  • A strong manufacturing sector

Watertown's location allows residents to enjoy the excitement of larger metro areas as well as the luxury of a safe, family-oriented hometown.

Watertown provides a wide variety of affordable commercial properties suited to various industries, organizations and businesses. Watertown' economic development professionals are readily available to help you locate these properties and offer additional support.

Bonnie Hertel
Watertown Area Chamber of Commerce
519 E Main Street
Watertown, WI 53094
920-261-6320 (office)


Melissa Lampe
Watertown Main Street Program
519 E Main Street
Watertown, WI 53094
920-342-3623 (office)


Mason Becker
City of Watertown
106 Jones Street
Watertown WI 53094


Ronald Chisholm
Wisconsin Small Business Development Center
800 W. Main Street, Hyland Hall 1220
Whitewater, WI 53190


Deb Reinbold
Thrive ED / Jefferson County Economic Development Consortium
864 Collins Rd. Ste 111
Jefferson, WI 53549