• Chamber of Commerce
  • Main Street Program
  • Watertown Tourism Committee


From independent retailers to national chains, Watertown offers small town charm with big city conveniences.

Local merchants pride themselves in top-notch customer service, providing customers with an enjoyable shopping experience. Visitors exploring historic Main Street will be greeted by eight blocks of one-of-a-kind retail shops.  In addition to eclectic gifts, Main Street's shops offer books, coffee, jewelry, antiques, home furnishings, and footwear.

Beyond the downtown, shoppers will find more gift shops, clothing, coffee and coffee accessories, thrift stores, meats, cheeses and wine, music supplies and much more. 

Automotive Parts/Supplies/Tires

Grinwald Ford, Inc. Logo

101 Highway 16 Frontage Road
Watertown, WI 53094

Phone: 920-261-1800


Hayes Family Auto, Inc Logo

731 W. Main St.
Watertown, WI 53094

Phone: 920-262-2886


Holz Chevrolet Buick GMC Logo

1717 Utah St.
Watertown, WI 53094

Phone: SALES: 920-545-5768
Toll Free: Service: 920-545-5364


J & L Tire & Service Center Logo

N552 Boulder Rd.
Watertown, WI 53098

Phone: 920-206-4444


Kayser Chrysler Center of Watertown Logo

105 Highway 16 Frontage Road
Watertown, WI 53094

Phone: 920-261-3870



5589 Twin Lakes Rd
Marshall, WI 53559

Phone: 608-877-4357


Northside Auto  Logo

1718 S. Church Street
Watertown, WI 53094

Phone: 920-206-9434


Tire-Rifik Inc Logo

200 S. 2nd St.
Watertown, WI 53094

Phone: 920-261-8111
Fax: 920-261-7119
Toll Free: 800-491-8473



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