• Chamber of Commerce
  • Main Street Program
  • Watertown Tourism Committee


From independent retailers to national chains, Watertown offers small town charm with big city conveniences.

Local merchants pride themselves in top-notch customer service, providing customers with an enjoyable shopping experience. Visitors exploring historic Main Street will be greeted by eight blocks of one-of-a-kind retail shops.  In addition to eclectic gifts, Main Street's shops offer books, coffee, jewelry, antiques, home furnishings and footwear.

Beyond the downtown shoppers will find more gift shops, clothing, coffee and coffee accessories, thrift stores, meats, cheeses and wine, music supplies and much more. 


Ava's (a posh boutique) Logo

409 E. Main Street
Watertown, WI 53094

Phone: 920-390-4800

More Info

Brown's Shoe Fit Company Logo

212 E. Main St.
Watertown, WI 53094

Phone: 920-261-2395


GT Designs & Apparel / I Fling Plastic Logo

807 N. Church Street
Watertown, WI 53098

Phone: 920-206-9323


Johnson Creek Premium Outlets Logo

575 W. Linmar Ln, Suite 500
Johnson Creek, WI 53038

Phone: 920-699-4111


Sandra D's Bridal Boutique Logo

115 E. Main St.
Watertown, WI 53094

Phone: 920-261-1313
Fax: 920-261-1533


The Chic Boutique Logo

14 E. Main Street
Watertown, WI 53094

Phone: 920-390-2022



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