• Chamber of Commerce
  • Main Street Program
  • Watertown Tourism Committee

Economic / Business Development

Watertown is a city built by generations of families who share a common desire in striving to maintain a strong and close-knit community. This desire to maintain a vibrant community stems from the ideal location which Watertown is situated. Settled at a quiet and convenient ten mile distance from Interstate 94, residents have quick access to Wisconsin’s two largest cities Madison and Milwaukee. Both of these cities are located approximately forty-five miles east and west of Watertown.

At this location, residents of Watertown can enjoy all the excitement of the larger metropolis while still preserving the luxury of having a safe, family-oriented hometown with a wealth of communal support. Beyond Watertown’s strategic position, there is much to be noted within the city limits. The natural landscape holds all the allure for Watertown. The Rock River winds its way twice through this eleven square mile city, and touches of glaciations can be seen in the streaming hills throughout the city. This landscape provides for many parks and outdoor activities throughout the city.

Watertown’s historic downtown is another main attraction. With downtown preservation and revitalization efforts supported by the local community, the unique Main Street is an ideal location for hometown business. Watertown’s Main Street is picturesque and very conveniently set-up, with locations offering ample parking and direct walkways.

Youth are another important cornerstone of Watertown. The city offers an abundance of recreational opportunities throughout the year. Watertown’s abundant park system is sure to impress visitors with 22 parks covering over 263 acres. Wooded walking trails, 18-hole Frisbee golf course, skate park, fishing areas, lighted tennis courts, basketball courts, volleyball courts, ice skating, cross country skiing, and playgrounds are among the many amenities offered. Riverside Park, one of the largest in Watertown, has an ever popular community-built children’s playground, in addition to scenic picnic sites along the Rock River. The park also hosts Riverfest, an outdoor music festival held in August, and Watertown’s long-standing Tuesday farmers’ market held May – November.

Watertown features an exceptional school system. Thanks to the safe environment, Watertown is a place where youth can build up their independence through the vast recreational opportunities, and enjoy the city on their own.

The City of Watertown provides all the allure of a small town with the accessibility to the exciting atmosphere of the larger cities. Watertown is livable for all ages, families, the senior community and young adults alike can all find a place here.


Why Watertown?

Watertown offers many of the amenities available in larger cities. There is a wide variety of commercial property available to you and your business that is affordable and suited to your needs. Watertown Economic Development Organization and the Watertown Main Street Program work together to provide site and facilities location and site visit coordination, liaisons with city departments and referral networks, permitting assistance and public relations coordination. We can also assist with access to local, state and federal assistance.

Please contact our economic development professionals to learn more about our community.

Watertown Economic Development Organization (WEDO)
Kim Erdmann, Director
519 1/2 E Main Street Watertown, WI 53094
920-342-8053 (office)
630-488-2850 (Kim Cell)


Susan Dascenzo
Watertown Area Chamber of Commerce/Main Street Program
519 E Main Street Watertown, WI 53094
920-261-6320 (office)
608-345-5426 (cell)


This market profile was developed to present objective information on Watertown to assist in its downtown revitalization efforts. This profile was completed in April, 2012 through a collaborative effort involving:

  • Watertown Area Chamber/Watertown Main Street 
  • Wisconsin Main Street Program, Wisconsin Economic Development Corporation
  • University of Wisconsin-Extension, Center for Community & Economic Development