The Big Pop- Up
Vendor & Street Fair in Downtown Watertown for All
Downtown Watertown is coming alive this summer with The BIG Pop-Up, a one‑day Vendor and Street Fair created through a collaboration between Watertown Tourism, the Watertown Main Street Program, and the Watertown Area Chamber of Commerce.
Saturday, August 8 | Downtown Watertown
Experience the magic of downtown Watertown. Stretching from First Street to Sixth Street along Main Street, the heart of the city will be closed to traffic and transformed into a vibrant, pedestrian‑friendly marketplace featuring 100+ vendor and activity booths. Attendees can explore a diverse mix of artisans, food vendors, nonprofits, and interactive experiences while enjoying the unique atmosphere of downtown.
- Vendor Fair and Downtown Shopping Specials
- 180+ Craft and Food Vendors! View the Map Here.
- Shuttle Pick Up Locations
- Walmart Parking Lot
- Riverside Middle School
- Family-Friendly Activities
- 20′ Rock Climbing Wall
- Jump Street Party Rental Bounce Houses
- Putter Around Lawn Game (Free Mini Golf!)
- Trinity St. Luke’s Mother’s Tent
- Selfie Station sponsored Jo’s Balloon Art
- Cream Puff Eating Contest at Noon – Register Here
- Ready 2 Dance Group Sessions at 11 & 2 PM
- I Fling Plastic Urban Disc Golf Demos at 11 & 1 PM
- DJ Electros bringing the tunes in the Wis-Pak Chill’r Zone
- Go Riteway and US Army will have vehicles on site
- The Heavy Hands Forge
- The traditional Riverfest carnival at Riverside Park will also continue as planned from August 6th to August 9th.
- Watertown Auto Fest Scheduled for August 9th
at Watertown Municipal Airport.
Map of Vendors
About the Event
The BIG Pop-Up brings new energy to downtown with a lively, walkable street fair packed with things to see, do, and enjoy. With over 100 vendor and activity booths, it’s the perfect place to shop local, discover handmade goods, enjoy great food, and connect with community organizations—all in one vibrant setting.
Whether you’re a longtime resident or a visitor looking for something fun and local, The BIG Pop-Up is your chance to experience Watertown at its most energetic, creative, and community‑focused. Come stroll, shop, eat, and celebrate summer together downtown.
Still Have Questions?
Don’t hesitate to contact our office at 920-261-6320. We can’t wait to welcome you to a delightful time enjoying all that downtown Watertown has to offer!
