The Big Pop- Up

Vendor & Street Fair in Downtown Watertown for All

Downtown Watertown is coming alive this summer with The BIG Pop-Up, a one‑day Vendor and Street Fair created through a collaboration between Watertown Tourism, the Watertown Main Street Program, and the Watertown Area Chamber of Commerce.

Saturday, August 8 | Downtown Watertown

Experience the magic of downtown Watertown. Stretching from First Street to Sixth Street along Main Street, the heart of the city will be closed to traffic and transformed into a vibrant, pedestrian‑friendly marketplace featuring 100+ vendor and activity booths. Attendees can explore a diverse mix of artisans, food vendors, nonprofits, and interactive experiences while enjoying the unique atmosphere of downtown.

• Vendor Fair and Downtown Shopping Specials
• Family-Friendly Activities
• Bars along Third Street will extend the fun with outdoor entertainment and a festival‑style vibe throughout the weekend.
• The traditional Riverfest carnival at Riverside Park will also continue as planned from August 6th to August 9th.
• Large Car Show Scheduled for August 9th
  at Watertown Municipal Airport.

About the Event

The BIG Pop-Up brings new energy to downtown with a lively, walkable street fair packed with things to see, do, and enjoy. With over 100 vendor and activity booths, it’s the perfect place to shop local, discover handmade goods, enjoy great food, and connect with community organizations—all in one vibrant setting.

Whether you’re a longtime resident or a visitor looking for something fun and local, The BIG Pop-Up is your chance to experience Watertown at its most energetic, creative, and community‑focused. Come stroll, shop, eat, and celebrate summer together downtown.

Interested in being a vendor?

Contact the Watertown Area Chamber of Commerce at info@watertownchamber.com for availability, booth availability, and details.

Still Have Questions?

Don’t hesitate to contact our office at 920-261-6320. We can’t wait to welcome you to a delightful time enjoying all that downtown Watertown has to offer!