• Chamber of Commerce
  • Main Street Program
  • Watertown Tourism Committee

Main Street Program Events

Art on Main

More than 35 local artists volunteer each year to paint unique, one-of-a-kind, two-sided banners that are displayed on decorative Main Street lampposts from May to September. Sponsored by the Watertown Main Street Program and Wepco Printing, Art on Main is designed to add beauty and color to the downtown while promoting Watertown’s active local arts scene. Many of the banners depict holidays, nature scenes, animals and views of historic Watertown. The banners are auctioned off in October to provide funding for downtown beautification projects.

Art on Main walking tour brochures are available in late spring from the Watertown Area Chamber of Commerce/Main Street Program office, 519 E. Main St. and Wepco Printing, 116 S. Sixth St. The brochures include photos of the banners, artists’ names, and a description of their artwork. In addition, the brochures include a ballot for you to vote for your favorites.

Farmers Market

Join us on Tuesday mornings to enjoy the sights, scents, and sounds of our farmers’ market.

The Watertown Farmers’ Market, established in 1860, is located in beautiful Riverside Park. This large market offers a fun, family-friendly atmosphere sure to please any market shopper. It provides a source for fresh, seasonal meats and produce along with a nice complement of handmade crafts and home-based business items.

The Tuesday market is held rain or shine from the first week of May until the first week in November from 7 a.m. until Noon, with select vendors remaining until 1 p.m. for those wishing to shop over the lunch hour.

Located in the large parking lot at Riverside Park off Labaree Street, ample parking is available for market customers.


Pumpkin Palooza

Join the Watertown Main Street Program as it celebrates Pumpkin Palooza all throughout downtown Watertown on the Saturday prior to Halloween. A variety of activities are planned for visitors of all ages to enjoy from seasonal crafts to sidewalk games to downtown store specials. Highlights of Pumpkin Palooza include the Main Street Trick-or-Treat from 1-3 p.m. and the pumpkin lighting on the steps of the Watertown Public Library at dusk. City-wide trick-or-treating takes place on the Sunday prior to Halloween from Noon-4 p.m., with the costume parade to follow.

WOW (Women's Only Weekend)

The Watertown Main Street Program and the Watertown Area Chamber of Commerce proudly presents Women’s Only Weekend (WOW) each November during the first Friday, Saturday and Sunday of deer hunting season. This special event is designed with women only in mind to shop, dine and experience the many wonderful shops and businesses that Watertown has to offer.

Watertown Holiday Parade of Homes

This annual event held the first Sunday in December showcases five to six area homes dressed in their holiday best that are open for viewing.

Watertown Santa House

The holiday season wouldn’t be complete without a visit to Santa in his charming cottage located on Main Street, near the Rock River bridge.

For more information on downtown Watertown and Main Street Program events, please visit watertownmainstreet.org.